Product of the Year is the largest consumer-voted award for product innovation. Product of the Year was created to champion new product innovation and give shoppers a shortcut to the very best new products on the market. It’s not only an internationally recognized award but a proven ROI tool.

There are three key areas in which Product of the Year differs versus other award programs:

• Trust: Product of the Year has been in operation for over 30 years worldwide. We work with innovation leaders such as P&G, Unilever, Kimberly Clark, Johnson & Johnson, Nestle and many more.
• Global: Product of the Year has a globally expanding footprint that currently stands in over 40 countries. Each country operates under a similar goal: Guide consumers to the most innovative products on the market.
• Independent: At its core, Product of the Year awards innovation through one of the largest independent consumer surveys which is conducted by the global leader in product innovation research, NielsenIQ.

Consumer behavior has evolved rapidly. Manufacturers must find new ways to build trust and connect with consumers when launching products. The Product of the Year seal is a key to making that connection.

Here are the key insights:

• Consumers have more choices than ever, with various shopping options. Product of the Year is a trusted resource, helps products stand out and gain consumer trust.
• Brand loyalty is changing. Product of the Year winners can prove their value to both established and challenger brands.
• Product of the Year is the only global award for innovation. It's a way to showcase your commitment to innovation, especially during challenging times.
• Our research program, led by NielsenIQ, is vital. All participants will receive this essential research based on a national sample of 300 Singaporean shoppers.

For the 2024 awards, we accept entries from products launched after January 1st, 2022. Products must demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, and ingredients. If you’re not sure if your product qualifies, please reach out to us, and we can help figure out product eligibility.

We welcome innovative entries in product function, design, packaging, or ingredients. This could include entirely new products or valuable updates to existing ones, like new ingredients, redesigned shapes, improved formulas (e.g., reduced sugar), or eco-friendly packaging. It doesn't have to be groundbreaking, as long as it enhances consumers' lives. Feel free to reach out with any questions about your product.

We partner with the leading global research company Nielsen, to survey a nationally representative sample of 4000 users. The survey is designed to evaluate product innovation on several criteria, including product appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.

Yes. There is no limit on how many products from one brand can be entered, as long as they meet the criteria above.

Product of the Year accepts entries for the 2025 program beginning June 1, 2024 and closes for entries October 31, 2024.

The general broad categories of product entries we accept include Food and Beverage, Health and Beauty, Personal Care, Household Products, Pet Supplies, OTC medications, Small Appliances and Electronics, etc. The exact category names are determined by Nielsen after all entries are received. Because this is an award for innovation, the categories are often driven by innovation trends of the preceding year

We work with Nielsen to make sure only comparable products compete with each other and there are never less than 2 or more than 6 products in a category.

Each category contains 2-6 products, to ensure genuine competition for the consumer, as well as reflecting the choice made in the supermarket aisle.

• If your product is selected to be a part of the 2025 survey of 300 consumers, a finalist fee is chargeable.
• If consumers vote for your product “Product of the Year”, there will be a one-time winner fee that allows promoting the win and using our logo in any type of media for 12 months. We offer special discounts for startups

Write to us at contact@poysingapore.com to know more.

Products cannot opt-out once submitted. By submitting your product, you are providing full commitment to the program and any fees that may apply if your product is voted a finalist or winner of Product of the Year.

Winners have found numerous ways to benefit from POY over the past 30 years, but below are the guaranteed benefits offered to the Product of the Year winners:

• A comprehensive research analysis of the Nielsen survey of consumers, reporting product performance across several measures including appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.
• Most importantly, winners receive a 12-month licensing term on unlimited usage of the Product of the Year seal on all marketing material which has a proven track record to lift sales.

Product of the Year was founded in 1987 in France by former L’OREAL executive, Christian LeBret.

Product of the Year currently exists in over 40 countries. Each market operates independently.

You may contact us with any questions at contact@poysingapore.com 

With general inquiries and information on how to enter and media inquiries, you can contact Litonya Sahota at litonya@poysingapore.com