FAQ
Product of the Year is the largest consumer-voted award for product innovation. Product of the Year was created to champion new product innovation and give shoppers a shortcut to the very best new products on the market. It’s not only an internationally recognized award but a proven ROI tool.
There are three key areas in which Product of the Year differs versus other award programs:
Consumer behavior has evolved rapidly. Manufacturers must find new ways to build trust and connect with consumers when launching products. The Product of the Year seal is a key to making that connection.
Here are the key insights:
For the 2024 awards, we accept entries from products launched after January 1st, 2022. Products must demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, and ingredients. If you’re not sure if your product qualifies, please reach out to us, and we can help figure out product eligibility.
We welcome innovative entries in product function, design, packaging, or ingredients. This could include entirely new products or valuable updates to existing ones, like new ingredients, redesigned shapes, improved formulas (e.g., reduced sugar), or eco-friendly packaging. It doesn't have to be groundbreaking, as long as it enhances consumers' lives. Feel free to reach out with any questions about your product.
We partner with the leading global research company Nielsen, to survey a nationally representative sample of 4000 users. The survey is designed to evaluate product innovation on several criteria, including product appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.
Yes. There is no limit on how many products from one brand can be entered, as long as they meet the criteria above.
Product of the Year accepts entries for the 2025 program beginning June 1, 2024 and closes for entries October 31, 2024.
The general broad categories of product entries we accept include Food and Beverage, Health and Beauty, Personal Care, Household Products, Pet Supplies, OTC medications, Small Appliances and Electronics, etc. The exact category names are determined by Nielsen after all entries are received. Because this is an award for innovation, the categories are often driven by innovation trends of the preceding year
We work with Nielsen to make sure only comparable products compete with each other and there are never less than 2 or more than 6 products in a category.
Each category contains 2-6 products, to ensure genuine competition for the consumer, as well as reflecting the choice made in the supermarket aisle.
Write to us at contact@poysingapore.com to know more.
Products cannot opt-out once submitted. By submitting your product, you are providing full commitment to the program and any fees that may apply if your product is voted a finalist or winner of Product of the Year.
Winners have found numerous ways to benefit from POY over the past 30 years, but below are the guaranteed benefits offered to the Product of the Year winners:
Product of the Year was founded in 1987 in France by former L’OREAL executive, Christian LeBret.
Product of the Year currently exists in over 40 countries. Each market operates independently.
You may contact us with any questions at contact@poysingapore.com
With general inquiries and information on how to enter and media inquiries, you can contact Litonya Sahota at litonya@poysingapore.com
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