The Logo
A proven effectiveness worldwide!
Voted Product Of The Year logo is number 1 in all categories in terms of consumer trust towards product innovation. compared to identified competitive logos (Ipsos France study April 2018).
An asset for consumers
The logo was initially created to give a voice to the consumers, and to provide them guidance when making a purchase decision, with a seal of trust that they can easily refer to in stores.
An asset for brands
The logo increases consumers' try-outs and significantly stimulates volume sales by supporting sales pitches to distributors, as well as helping new products to stand out in stores and differentiate themselves from competitors in shelves.
It is also a recognised reward for innovation.
An asset for retailers
Product of the Year is acting on many stakeholders including retailers. The in-store visibility contributes to this objective and is a successful promotional tool for the winning products.
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